Omnia Marketing Helps B2B Companies & Agencies Set up & Manage Cold Email Systems That Predictably Fill Their Pipelines With Qualified Prospects
We will set up cold email systems & infrastructure within your business, so you OWN an asset that consistently gets you sales calls and clients.
We do everything necessary to build your infrastructure, - from offer strategy, email copy, lead list building, and to appointment setting and management.
Cold Email Infrastructure Setup + Management
We'll build you a lead generation SYSTEM, so you know you'll always have a one-to-many channel where you can reach out to 30,000 people per month, booking an average of 30 appointments to grow and scale your business.
Email Copy Split Testing + Optimization
Setting up the cold email infrastructure is a technical framework. Setting up the cold email copy is an art. This is where you can go from 5-10 meetings set up per month to 30-50 meetings set up per month. Having good email copy, split testing everything from the subject line, first line, body, call to action, to lead magnets, VSLs, and looms, can make tens of thousands of dollars in difference.
Offer Validation
Crafting an effective offer involves balancing scalability, ease of sale, an understanding of your audience's desires, and managing your own output of what you want to be doing. We'll assess your offer's potential in cold email marketing, discuss any desired structural changes, and strategize on building an attractive offer that provides an optimal experience for both you and your clients.
Consulting
You've gotten more appointments, and more sales.. now what? Omnia isn't just about one channel. We'll work with you on your next steps: building your brand through methods like LinkedIn, X (formerly known as Twitter), PR through podcast appearances, and paid advertising. We'll help you with growing your sales team, and partner with you to take your business to the next level. Book a call with Erin Davidson, founder of Omnia to discuss the tracks and which steps to leverage first.
Testimonials
Alex De Young
CreatedByRED
Andrew Naegele
OxygenLabs
From Our Blog
01/24/2024
Why You Need A Downsell Offer
Understanding the art of the downsell is incredibly important for sustained growth and future customer acquisition. Contrary to popular belief, a downsell isn't merely a second-best option; it's a strategic tool to engage and nurture potential customers who are not yet ready for high-tier offers.
01/17/2024
Mastering the Art of Standing Out in a Saturated Market
In the realm of marketing and other B2B businesses, the key to standing out isn’t just in what you offer but in how you present it. It’s about infusing your unique identity into every aspect of your service...
01/10/2024
Meta Vs Cold Email
I really don’t want to come across as a Meta-hater. I firmly believe that it’s the second best option for setting appointments. In some circumstances, I might recommend it first, if you have a very large budget and a large team of good sales people. I definitely recommend it in conjunction with cold email.
01/03/2024
Networking Beyond the Inbox: Cold Email as a Connection Catalyst
Let's talk about another significant aspect of cold emailing: its power to foster meaningful business relationships. Unlike traditional lead generation methods, cold emailing offers a unique opportunity
12/27/2023
Precision Targeting: The Real Strength of Cold Email
Yes, cold email is extremely cost effective, but the real superpower of cold email is precision targeting. Traditional advertising often feels like casting a wide net...
12/20/2023
Cost-Effectiveness of Cold Email
Of all the lead generation strategies, from paid ads, to SEO, to hiring outbound setters, cold email is hands down the most bang for your buck. Not just because it’s something you can set up once and use forever, but it’s also highly effective for targeting...
Frequently Asked Questions
What is the difference between cold email outreach and email marketing?
Is cold email spam?
How many emails do you send per month?
Where do you find the lists of people we’ll send to?
Who answers the responses?
How do I know if this is right for me?
About
Erin Davidson, with a decade of experience in marketing and sales, specializes in lead generation, branding, and offer validation. Starting her career in corporate B2B sales and marketing, she shifted gears in 2017 to grow a recruiting agency, which paved her path into a deeper passion for sales and marketing. Since 2021, Erin has been focusing on helping business owners scale their companies, starting in ecom and now solely focusing on lead generation, sales positioning, offer creation, and omnipresence marketing for marketing agencies. Erin and her team at Omnia Marketing are looking forward to helping more businesses grow their brand and their revenue in 2024.
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